| Latest news |
|---|
75 million PS3 units sold by 2010?Dela @ Jan 02, 2007 14:43 | 41 comments
"The console is not expected to dominate as much as its predecessor, the PS2, due to late launch issues in the PAL region and the early lead of Microsoft's Xbox 360," the report states. The report is entitled "The Transforming Global Videogames Market: The Emergence of Next Generation."
Sony does claim to have the most powerful system available to consumers but it's all that power under the hood that caused delays and has kept the price of the console very high. Nevertheless, Sony and the PlayStation trademark has a loyal fanbase and is ready to challenge both Microsoft and Nintendo in 2007 and beyond -- with many more still touting it as the favorite.
Source: |
With the PlayStation 3 (PS3) console only out in North America and Japan for a matter of weeks, the last thing anyone is wondering is how many units will ship by a date as far away as 2010 - except of course for a new report by Research and Markets which predicts 75 million units will have been sold by then. The prediction also hands Sony the console war but indicates that the electronics giant will not achieve nearly the dominance it did with its past efforts.
 |
|
Comment by: theoipod (Jan 07, 2007 06:11) The pricing disparity between the components for the two consoles comes largely because the Sony box will contain a Blu-ray drive, which supports the new high-definition Blu-ray DVD format. That could cost $200 to $300 or more per console. The processor in the PS3 also will likely cost more
from :http://news.com.com/PlayStation+3+component+prices+Why+so+high/2100-1043_3-6042226.html |
|
Comment by: bunny_c (Jan 07, 2007 06:23) I've just found an article which explains the price tag of the PS3. from:http://dubiousquality.blogspot.com/2006/06/making-ps3.html
Making the PS3
Here's an excerpt from an article over at Business Week Online: Toshiba is gunning for an early lead in the high-stakes battle for share in the market for the newest high-definition DVD players... It's also selling the machines at a loss.
That's the verdict of market research firm iSuppli, which carried out a so-called teardown of the machine, picking it apart to determine what's inside and how much it cost to build. iSuppli analyst Chris Crotty reckons the internal electronics cost about $674, bringing the total to more than $700 when components such as packaging and manufacturing are included.The players sell through retailers like Best Buy and Target for $499, leaving Toshiba with a per-unit loss of $200 or more.
That's interesting, but what is most interesting is something that isn't even mentioned in the article. If an HD-DVD player costs $700 to make, what in the world does it cost to make the PS3?
Here is the data we have to work with. An HD-DVD player is selling for $500. The first Blu-ray player to hit the market (made by Samsung) isn't really considered a "high-end" Blu-ray player and it's selling for $999. The PS3, which includes not only a Blu-ray drive but also the Cell processor and everything else that makes it a game machine, is selling for $599.
So what exactly could the Samsung player have that the PS3 doesn't? Upconversion of standard definition DVD's, possibly, since the Samsung upconverts (over the HDMI connection only, not component) and I haven't seen that mentioned as a PS3 feature (which is a serious omission, by the way, if it's not included), but that technology has been around for several years and shouldn't be a huge cost factor. I don't see much else, though, and I seriously doubt that Samsung is selling their player at any more than a bare minimum above cost.
Sony desperately needs mass consumer acceptance of Blu-ray, because they desperately need to win the format war--controlling the format would be tremendously profitable, and it's a format that could exist for decade or more. If Blu-ray loses, not only do they miss out on that revenue stream, but it could also seriously damage market share for the PS3. In other words, they've positioned themselves where they have to win.
That's why I strongly believe that, at a bare minimum, the PS3 is costing Sony $900 a unit. It might well be over $1000. If an HD-DVD player is costing $700 to make, a $300 delta seems entirely reasonable. And Sony wouldn't have announced a $599 price point--which they know is absolutely wrong strategically--unless they were already losing a fortune at that price.
That's why all these articles about Sony are incorrect. This isn't their strategy--it's a corner.
From the long view, it looked perfect. Here's what Sony was thinking: 1. We have an unassailable position in the video game market. 2. We need to win the high-definition DVD format war, because it's a win that would last a decade or more. 3. We can win #2 by making it part of #1.
In the long view, that's a great strategy. And it looked like a brilliant strategy right up until the point Sony realized that the PS3 cost $300 more to build than they expected.
Make no mistake: at $399, the PS3 does result in Sony winning the HD format war. Here's what Sony never considered, though: at $599, it might well lose them the format war. Again, though, they're backed into a corner--they can't absorb another $100-$200 loss per unit when they're already losing at least $300.
Hardware costs have backed them into a corner. So when these Sony executives say the ridiculous things that they're saying, that's not part of a strategy--it's panic. It's feeling the wall against their back. |
|
Comment by: elasu3 (Jan 07, 2007 06:56) playstation 3 will easily sell 75mil.
 Get xbox360 games under 24pounds here :http://www.play-asia.com/SOap-23-83-52gn- |
|
Comment by: ZippyDSM (Jan 07, 2007 10:55) bunny_c
 FIGHT THE M.A.F.I.A.A. Sony has declared war on importers the consumer will be next with CD's,Videos/Games not far behind that....boycott SONY! http://www.afterdawn.com/news/archive/8062.cfm |
|
Comment by: bunny_c (Jan 07, 2007 16:44) Zippy,here does the profit come from then.
|
|
Comment by: ZippyDSM (Jan 07, 2007 22:27) Originally posted by bunny_c: Merchandising and old war chests in MS and sonys case they can pull money in from other departments.
FIGHT THE M.A.F.I.A.A. Sony has declared war on importers the consumer will be next with CD's,Videos/Games not far behind that....boycott SONY! http://www.afterdawn.com/news/archive/8062.cfm |
|
Comment by: iracekx (Jan 08, 2007 00:55) I won't buy another Sony product as long as I Live! I have had nothing but problems dealing with Sony I will never recommend their product or sell their product. I will tell customers to buy some other brand. |
|
Comment by: xzoxzo (Jan 08, 2007 01:49) sony has no chance in sellin 75 mill of ps3s cause 4 years from now hopefully microsoft will come out with another xbox cause i know i wont be buying a ps3 they around 600$$ and thats with out game ect if i do buy one i will just burn as many games as i can to prove a point. cheer =) |
|
Comment by: IguanaC64 (Jan 08, 2007 11:54) Sony should have leveraged technology better by providing a cheap DVD drive (in a form factor like laptop optical drives) and making a Blu-ray reader something you could upgrade to later. This would also let consumers easily repair their optical drive which is the first thing that goes out on these systems in most cases. Buying this system as a movie player is just throwing your $$$ down the trash can when in < 2 years we'll have sub-$100 players. I made this mistake with my first PS2.
$600 for a video game system is too much of a pill to swallow for at least 75% of gamers...and it'll be at least a couple of years before they are sub-$400...and even that is more than I'm willing to choke up for a video game system.
Nintendo's got it right...this time. |
|
Comment by: ZippyDSM (Jan 09, 2007 19:23) Originally posted by IguanaC64: you know Sony would ahve won off the bat if they did a few thigns
FIGHT THE M.A.F.I.A.A. Sony has declared war on importers the consumer will be next with CD's,Videos/Games not far behind that....boycott SONY! http://www.afterdawn.com/news/archive/8062.cfm |
|
Comment by: bunny_c (Jan 10, 2007 03:43) Originally posted by bunny_c:Zippy,here does the profit come from then.
|
|
Comment by: ZippyDSM (Jan 10, 2007 04:04) Originally posted by bunny_c: Ya,sadly its like anything corperate they can sale crap and make money off it by making up stuff as they go the media mafia is currently trying to push krap some understand the dangers of it some don't,if you buy new retail priced items be it music/movies/games/programs and they ring hollow to what has been or could been made then you and your kin(shepple) are feeding the tyrannical beast,and slowly it even corrupts retail chains and destroying thier ability to sale used items (most nation wide retail chains have given up on saling used PC games) just think in 2 or 4 years you cant buy used movies or games of older systems becuse they to are easy to copy and only NEW and "refurbished" items at a mark up will be sold.
FIGHT THE M.A.F.I.A.A. Sony has declared war on importers the consumer will be next with CD's,Videos/Games not far behind that....boycott SONY! http://www.afterdawn.com/news/archive/8062.cfm |
|
Comment by: hughjars (Jan 10, 2007 10:36) One thing I don't get, how come people are assuming and calculating 'internal' prices as if they know what the manufacturers actually pay for those components?
We simply have no clue how much the components cost each producer so everything is surely just guesswork (in other words most likely just PR & spin to encourage you to cooooo and go all goooooey over what an amazing bargain you're - supposedly - getting), even when it is so-called 'industry insiders' talking? |
|
Comment by: ZippyDSM (Jan 10, 2007 12:42) hughjars we know enough to estimate with the information we have,but the last piece of the puzzle is the cheap china factory shopping coperations do to save money ,we might not know th real price but we know the general going rate for them so either they are breaking even on the PS3 ot loseing money on it,in any case one fact about the PS3 is a fact its to pricey and they would have done better to sell it in parts, making a core unit 250-350 would have let them sold more units and put a strangle hold on the market from day one. |
|
Comment by: ZippyDSM (Jan 10, 2007 13:04) hughjars BTW my price suggestions comes down to breaking the PS3 into more easily distributed upgradeable parts,I mean really if the "core" system was 350 with a 20GB HD had BT,USB,ethernet, could play BR games and movies....they would saturate the playing filed with BR drives furthering their goals on BR selling more BR movies its win win win win fcking WIN yet....they want to push a 600$ all in one that will take 1 or 3 years to get off the ground while jeopardizing BR movies,its almsot like Sony is sabotaging BR for movies. |
|
Comment by: hughjars (Jan 10, 2007 13:42) I think you're probably right Zippy, the Microsoft method (or something closer to it) is probably the superior means of getting that 'win'......and if, for once, genuine up-gradability were to come who could bash that?
|
|
Comment by: ZippyDSM (Jan 10, 2007 14:09) hughjars well win or something like it,the PS3 msot liely will win regardless of what they will do,it jsut annoys me to no end that they cant be better for themselfs and the public if sony took a more reasonable plan theres no question in my lil skull they and BR would win and NAO (pronuced Nyyywooo) *L*
as for MS they are just as lost mis matched hodge podge franienstine of a console,the new revision looks good but I want "NON" rumors over the new HD frankly HD DVD can wait but at this point and time something more than the 360s 16GB HD(after OS) for stuff,since you either play or download having a larger storage unit mans you don't have to try and retry stuff as much,have they fixed that in the 360 the download or play thing?
the 360 s looking p but tis still a mess the PS3 is a mess the WII is so so mainly because Zelda twp is not prefect its good...but...I am seeing a underdeveloped game trend a coming to Nintendo if it sticks to the WII..the controller revolution they brought will end up a gimmick.... and not much better off than the GC....
forget the brands they have lead me astray one to many times,I want quality fun games,none seem to offer them in a quantity worth shelling out 300+ for...... |
|
Comment by: hughjars (Jan 10, 2007 17:14) Quote: - My thoughts exactly.
|
|
Comment by: ZippyDSM (Jan 10, 2007 18:36) Quote: - My thoughts exactly.
FIGHT THE M.A.F.I.A.A. Sony has declared war on importers the consumer will be next with CD's,Videos/Games not far behind that....boycott SONY! http://www.afterdawn.com/news/archive/8062.cfm |
|
Comment by: solarf (Jan 30, 2007 13:33) I dont think they will reach their goal unless there is a price drop,but that wont happen till they make a fortune off there first party games. |
|
Comment by: ZippyDSM (Jan 30, 2007 13:58) there are already rumors of a 150 EU price drop. |
|
Comment by: hughjars (Jan 30, 2007 14:17) Already?!
|
|
Comment by: ZippyDSM (Jan 30, 2007 14:27) hughjars dont forget the vat hike ,so 500 EU is reasoable even 520EU but 6XX eu? who the wholly fudge decided that price?
if its the retail stores then ya I can see wanting to make a profit off lose of shelf space on pushing slow o move products,if its sony it just shows they have no idea what they are doing anymore.
its like the US goverment in the past 6 or so years we have great PR (Propaganda Resources) and stupid CEOs and middle management.... |
|
Comment by: hughjars (Jan 30, 2007 14:32) Yeah ok, all over Europe we have VAT (ranging IIRC from 16% in Germany to 21% in the Republic of Ireland - it's 17.5% here in the UK).
|
|
Comment by: ZippyDSM (Jan 30, 2007 14:44) Originally posted by hughjars: Fed tax is not on everything a PS3 would be + 8-15% tax depending on state. FIGHT THE M.A.F.I.A.A. Sony has declared war on importers the consumer will be next with CD's,Videos/Games not far behind that....boycott SONY! http://www.afterdawn.com/news/archive/8062.cfm |
 |
RSS Feeds: