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More in-game ads coming to PS3DVDBack23 @ Jul 11, 2008 01:31 | 52 comments
Double Fusion already has publisher deals in the works and hopes to reach out to Sony's 13 million PlayStation 3 users soon.
"We are very excited about hosting contextually relevant and well-crafted creative advertising on PS3," said Phil Rosenburg, senior VP for SCEA.
"PlayStation is taking a major role in enabling this fast-developing sector that is positive for the games medium."
A few of DF's videogame clients are NCsoft, Gearbox and Eidos. President and CEO Jonathan Epstein added, "We have already received tremendous support from publishers who want to incorporate ads into their PS3 games, across all of the regions of the world," he said.
"We are very excited to work with SCE on this and PS3 will add a vast number of players to our already robust network. SCE’s participation strengthens the in-game advertising ecosystem." |
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Comment by: johnflash (Jul 11, 2008 14:38) this is when a good "nobrainer" comment came in handy. they always made me laugh... |
Comment by: 7thsinger (Jul 11, 2008 14:41) Originally posted by lxfactor: I suddenly want a Pepsi and a gun.
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Comment by: ikari (Jul 11, 2008 15:20) Quote: Agreed. If they did the banner ad updates that would lower the cost of the game, that would be nice. As long as the ads don't distract you from the game.
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Comment by: emugamer (Jul 11, 2008 15:38) It would be cool to have an ad come up as a real commercial on a television in the game. Like in Max Payne, sometimes you came across a TV that either had static or a newscast. I remember one location where a fake soap opera was playing. I actually stood there are watched it for a good laugh...lol. |
Comment by: johnflash (Jul 11, 2008 15:46) ^No..No it wouldn't be cool. I despise Advertisements when I watch TV and internet let alone a PS3 game. Screw that dude |
Comment by: windsong (Jul 11, 2008 17:05) Quote:Originally posted by windsong: At least with the PC there will be options to "mod" or "hack" the ads from appearing. Certainly worked with Hellgate ($hitty game that it was). |
Comment by: Ripper (Jul 11, 2008 17:15) Take up sports and go outside more: Problem Solved! \o/ |
Comment by: DXR88 (Jul 11, 2008 17:32) if there going to stream ad's in game just get a packet sniffer, find the stream with the ad's and block it.
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Comment by: varnull (Jul 11, 2008 17:43) I wonder how many console kids even understand how an internet connection works, let alone the intricacies of a packet sniffer ;)
![]() Free open source software = made by end users who want an application to work. Get off my beach before I burn down your village! |
Comment by: ikari (Jul 11, 2008 17:54) Originally posted by varnull: Let us hope not. Then you would have to constantly be connected to the internet just to play the game and for what, just so ads can stream to your game? I think that would take things a little too far. A better approach would be a quick ad download, when you start the game. That would remove the need for streaming anything during gameplay. These opinions are not meant to start a stupid fanboy fight or any kind of fight for that matter.
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Comment by: SDF_GR (Jul 11, 2008 18:01) Originally posted by hade: To planet US, cause in Planet Europe the price is 69.99Euros, that Equals to 111$, or vise versa 59.99$ = 37euros.If games here were at 37euros i would have bought spare ones.
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Comment by: DXR88 (Jul 11, 2008 18:09) Originally posted by SDF_GR: its no secret that Europe always gets the ass hand of the deal these days with Games and late console arrivals |
Comment by: DXR88 (Jul 11, 2008 18:27) Originally posted by varnull: True but that all depends on how its received and handled, i don't see the game engine freezing, if the ads are intrusive. however if its a active ad, then there is a chance of freezing occurring, but more like a pause than anything.
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Comment by: SProdigy (Jul 11, 2008 18:39) Originally posted by trexxus: Crackdown had a load of ads for Dodge vehicles too, at least when I was playing during launch in the US. |
Comment by: emugamer (Jul 11, 2008 21:03) What if a 69 year old gamer registers his PS ID? Will Viagra and Depends ads pop up? |
Comment by: 7thsinger (Jul 11, 2008 21:05) Not Viagra...as that may take time away from gaming. :) |
Comment by: 1bonehead (Jul 12, 2008 00:26) Originally posted by emugamer:
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Comment by: varnull (Jul 12, 2008 00:30) Think I'm going to ask a couple of game devs I know for comments about how these ads work, and how they are put wherever they are on the display. I'm really quite interested in the background technology now.. ![]() Free open source software = made by end users who want an application to work. Get off my beach before I burn down your village! |
Comment by: nobrains2 (Jul 12, 2008 01:29) yep, lets replace all those funny gimmick adds with real ones because that will increase the enjoyment for the gamers, wait a sec....... |
Comment by: osteotome (Jul 12, 2008 04:03) I pay for the gaming expierence, not commercials ! "Sony Rocks"
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Comment by: nobrains2 (Jul 12, 2008 09:57) lets replace talented funny in game adds like:
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Comment by: core2kid (Jul 16, 2008 18:11) Doesn't affect me one bit. |
Comment by: fergus100 (Jul 17, 2008 12:14) in game adds have been around for a long time now sure look at mgs3 it had calory mate in it all this means is we wont see as many spoof adds like those pictures^^ but proper up to date adds and i dought they will be flashing up on screen no one will buy a game like that not ever |
Comment by: ZippyDSM (Jul 17, 2008 12:57) Originally posted by fergus100:
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Comment by: fergus100 (Jul 17, 2008 14:14) yeah the spoofing of real adds would work especialy in gta you would defo see some viagra adds in there haha |
