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Sony introduces dynamic in-game ads on PS3DVDBack23 @ Jun 04, 2008 19:45 | 37 comments
Marketers and companies interesting in having the ads in games are now able to engage "through advertisement distribution partners" and Sony announced that IGA Worldwide was selected as the PS3's first partner.
"The PS3 platform is primed to leverage the high growth potential of the in-game advertising market", said Phil Rosenberg, senior vice president, SCEA.
"Ads that are organic to the environment not only benefit developers and advertisers, but also create a richer experience for gamers."
Analysts have said the dynamic advert market will reach $800 million USD by 2012 and it is clear Sony wants a piece. |
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Comment by: drach (Jun 04, 2008 23:27) Hopefully there will at least be a way to opt out of those adverts, then everyone gets what they want. |
Comment by: AXT (Jun 04, 2008 23:31) In games like grand theft auto it will add to the realism. Its a good idea if the ads don't interfere with gameplay or with the level design. |
Comment by: Nissan101 (Jun 05, 2008 00:06) it can be something small like in a free roam game (ex. GTA IV) when you go to the "Farmer John's" Market, you might want to buy some "Pepsi" to drink and a "Pizza Hut" Medium pizza to go. |
Comment by: DarkJello (Jun 05, 2008 00:19) You'd rather have real ads in GTA than the always hysterical satirical ones that they have now? Putting real ads in GTA would most certainly take away from the experience. Plus that game has enough trouble loading textures, having to load new ads all the time would just make it worse! |
Comment by: llongtheD (Jun 05, 2008 01:18) quoting a couple of the posters, "the ads might make the game seem more realistic." Damn its a shame we are becoming such victims to the constant marketing bombardment, that it makes things seem more realistic. Yet another reason I won't be buying a PS3. Sony's greed never ceases to amaze me.
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Comment by: akkuma (Jun 05, 2008 01:45) i hate this! soon you will have to pay extra for the version without ads! |
Comment by: scorpNZ (Jun 05, 2008 06:34) LMAO,it all started years ago when ya got spam in the mailbox i.e junk mail, which then turned up on tv as ads,a little later on spam in my email box, now it's in my games, next venture comming soon spam in outer space |
Comment by: xSModder (Jun 05, 2008 07:15) I think it would be alright in some games..but only if it was just a quick ad like a billboard or something. I do agree though, it would take from the experience of GTA and such, but honestly, it's a small price to pay when you don't buy your games anyways. |
Comment by: Paladore (Jun 05, 2008 07:47) I reallyh dont have any problem with ads in games. If it drops the price of the game and systems i think its a great idea. |
Comment by: hade (Jun 05, 2008 10:47) not sure if anyone else seen this but the other day i was playing NHL 08, and when i went to check my online stats at the top of the screen there was a DVD/BLU-RAY upcoming release spot. i forgot what movie it was, but i thought it was a bit ironic. |
Comment by: ChiknLitl (Jun 05, 2008 12:33) The only thing I would like about ads in my games are if I could blow the $h1t out of them! |
Comment by: emugamer (Jun 05, 2008 13:19) Doesn't bother me as long as the gameplay doesn't change. I'd like to think that I'm above having the urge to buy a Pepsi just because I saw a picture of it. And it would be cool to blow up a billboard with Donald Trump on it. |
Comment by: maryjayne (Jun 05, 2008 16:53) One of the reason that I do not have cable is because I do not want to see advertisements; hence I play more video games.
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Comment by: chaos_zzz (Jun 05, 2008 19:27) doesn't bother me, remember on nfsu the bestbuy stores,the ads it just felt right. if they do this, they better do things right so a great game doens't become anooying |
Comment by: milkyoreo (Jun 05, 2008 21:18) I could imagine playing Call of Duty 3... I'm driving a jeep in multiplayer, and suddenly I see a huge billboard blocking my way that says "Star Wars Force Unleashed, Coming Soon".. |
Comment by: BcMester (Jun 05, 2008 21:19) I'm with maryjayne on this one. I've quit watching TV because of the commercials (not to mention there's nothing worth watching). Now it's coming to games. I'm afraid there won't be any form of entertainment in the near future which these leeches don't destroy with their ads.
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Comment by: Hunt720 (Jun 06, 2008 02:36) I don't mind the ad idea and here's why:
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Comment by: DarkJello (Jun 06, 2008 04:14) Originally posted by Hunt720: I'm pretty sure afterdawn only has pop-unders, and last I heard they only happened once a session on aD |
Comment by: plazma247 (Jun 06, 2008 12:54) Does this mean that if sony control the advertising for it they can decide to give competitors adverts a worse place for advertising and give themselfs better spots.... just a thought. |
Comment by: BcMester (Jun 06, 2008 18:05) Originally posted by Hunt720: Man I hope you're right. |
Comment by: lxfactor (Jun 06, 2008 18:10) Originally posted by llongtheD: well sony is in production of ps home.. which btw is going to be free. they need to pay for it some how |
Comment by: xSModder (Jun 07, 2008 14:25) i still don't see what everybody's problem is.
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Comment by: llongtheD (Jun 07, 2008 16:33) @xSModder
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Comment by: Thundare (Jun 12, 2008 09:54) -_- dude lame, im seriously thats lame, (ingame action)
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Comment by: creaky (Jun 12, 2008 12:06) Originally posted by Thundare: I see this is your second post on this site, i was pondering a reply to the first - http://forums.afterdawn.com/thread_view.cfm/672949 until i read this unnecessary slew of foul language (and what makes it worse is that this is a News Item as opposed to a general Forum Item); let's please keep the language off the Forums in future. Forum Rules are in my signature. ![]() gif created by phantom69, he's a good lad Forum Rules - http://forums.afterdawn.com/thread_view.cfm/2487 'Verbatim Taiyo Yuden', vanilla Verbatim, vanilla Taiyo Yuden & RICOHJPNR03 are the ONLY media allowed near my Burners/standalone players ![]() |
