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MTV wants to make video gamesDavedough @ Aug 16, 2007 23:21 | 22 comments
"As we take our brands narrow and deep to serve our targeted, niche audiences, we're putting well over $500 million behind building our games business across all of the brands in our portfolio," said MTV Chairman and Chief Executive Judy McGrath. Ms. McGrath also stated that she'd like to see more games developed based on the ideas behind the network's shows.
Some analysts feel that this is a bad move for a media organization to get into video game development. Wedbush Morgan analyst Michael Pachter stated that "Media companies are crazy trying to bring video-game development in house. They act like anyone can do this. The fact is not everyone can."
Dispite reports that MTV has been gradually losing its audience, the executives there feel that bringing video games into the foray will hold the attention of the younger audiences as well as adults.
MTV had setup a few web-based gaming sites and advertised on their television channels. There were approximately 42 million unique visitors to their sites which lead them to believe that 47% of MTV's viewers also enjoy playing games. MTV's first sacrificial lamb will be an upcoming game slated for the Xbox 360 and the PS3 called Rock Band allowing gamers to play guitar, drums and even sing along with the game. It all remains to be seen how all of this shapes up.
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The pioneer in music television, MTV Networks has announced plans to invest some $500 million in video games, wanting to grab hold of a part of the $30 billion market. Their main goal in seeking out the video game market is to reach their consumers everywhere they spend money. This is in part of a two year global strategy to incorporate game development at the inception of all new programming plans and not as an afterthought.
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Comment by: sk8flawzz (Aug 16, 2007 23:24) HAHAHAHA
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Comment by: Burnasty (Aug 16, 2007 23:47) Rock band is supposed to be guitar hero on steroids. |
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Comment by: DXR88 (Aug 16, 2007 23:47) OMG, you cant even make music. and now you want to make games. whats it about you walk thru the mansions of greedy ass bands, oh yea now thats a game cant wait to see there solid gold toilet. |
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Comment by: vinny13 (Aug 16, 2007 23:48) I hope they make an Andy Milasomthin(can't spell) video game! That guy is such a F***ing retard! He is, if I might add, the sh!t. |
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Comment by: DXR88 (Aug 17, 2007 00:06) O i got it the perfect game. your the head of the RIAA and to succeed in the lands of greedy ness you must sue dead grannys and people without computers
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Comment by: c1c (Aug 17, 2007 00:25) Look at the popularity of MTV. They will get all those teeny boppers to unload their parents money for whatever they make. Whatever band is hot they will put them in a "template game." Surprised they haven't done this earlier. |
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Comment by: vinny13 (Aug 17, 2007 00:37) MTV Has the worst shows I've ever watched. They're like sh!tty soap operas for teens... *shivers*. But MTV2 has some good shows that I like, like Pimp my Ride or the Andy Milosomthin' Show, some other "tricked out" car show, Cribs, and maybe some other ones. The other thing I like about MTV2 is that ther are back-to-back episodes almost all the time :)
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Comment by: albino92 (Aug 17, 2007 01:21) Hopefully their games won't be worse than their shows. |
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Comment by: Burnasty (Aug 17, 2007 02:49) I remember when all they really played was music and focused on music. I haven't watched mtv since they started making a few different raod rules/real world/look at me while I make a fool out of myself shows. I really liked the videos though. |
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Comment by: albino92 (Aug 17, 2007 03:35) yah same here but they sold out. |
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Comment by: navi1199 (Aug 17, 2007 04:24) if they make something like guitar heros, put licensed music into the game otherwise thier games will be worthless. |
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Comment by: Attin (Aug 17, 2007 08:32) lol... how stupid.
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Comment by: Unfocused (Aug 17, 2007 10:12) Quote: Is the keyword reach? Or should they have substituted "Grow extra hands so that we can snatch up even more of the almighty dollar from unsuspecting sheeple?"
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Comment by: svtstang (Aug 17, 2007 15:34) I would strongly recommend MTV not to...anybody remember that pos Pimp My Ride??? Wow, if that is an indicator of things to come....stay far, far away from game development!
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Comment by: SamNz (Aug 17, 2007 22:06) aarrgghhhhhhhh *runs and hides from what is going to be some horrible games* |
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Comment by: rdn98 (Aug 17, 2007 23:48) We'll see what rock band is and how well it will do. |
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Comment by: narmo (Aug 18, 2007 13:20) Originally posted by vinny13: imagine if there were some kind of pimp my ride game though customizing cars is almost now in every racing game (need for speed...... |
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Comment by: DXR88 (Aug 18, 2007 14:37) Narmo, they already made the game pimp my ride. it sucked major wedges. |
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Comment by: narmo (Aug 18, 2007 15:04) Originally posted by DXR88:
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Comment by: borhan9 (Aug 22, 2007 01:05) MTV should remake Michael Jacksons game into an updated Moonwalker game. |
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Comment by: Anonymous User (Sep 26, 2010 11:23) type your comments here
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Comment by: DXR88 (Sep 26, 2010 20:49) Originally posted by borhan9: Michael Jackson: Return of Bubbles the Moon Chimp.
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