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Kids accounted for 24 percent of games industry sales in H1 2009Dela @ Sep 13, 2009 23:34 | 20 comments The NPD Group followed up its recent sales figures for the U.S. games industry in the month of August with a new study titled "Kids & Cross-Entertainment Behaviors." It suggests that a way for the games industry to recover from a recent slump in sales would be to increase targeting of the 12-and-under demographic. In the first half of 2009, kids of 12 and under accounted for 24 percent of games industry sales.
Households with kids in the age group account for 45 percent of total industry sales. The study notes that 57 percent of kids aged between 2 and 12 play games, while 62 percent use a computer.
"According to the US Census Bureau, there are 53.4 million [kids] ages 12 and under in the US, accounting for 17 percent of the population," NPD analyst Anita Frazier said as part of the study. "Yet for many industries, games included, they account for a much larger portion of total sales."
Frazier also noted that the "Tween" demographic is a good target, with 75 percent in the age group playing games regularly. |
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Comment by: KillerBug (Sep 14, 2009 04:46) "Frazier went on to note that the "tween" demographic is a particularly exploitable demographic"
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Comment by: Dela (Sep 14, 2009 04:50) Originally posted by KillerBug: lmao..... errr..... i better change that to something that sounds less creepy ;-)
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Comment by: ZippyDSM (Sep 14, 2009 07:02) And M games account for 24% of profits...strange that
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Comment by: DXR88 (Sep 14, 2009 08:12) 12 and under are more entertained with older platforms like the NES. i often find they have trouble with the button placement or button commands used in sophisticated games.
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Comment by: KillerBug (Sep 14, 2009 09:05) The quote was from the original post of this news over at gamespot:
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Comment by: pphoenix (Sep 14, 2009 09:11) i hate sales and marketing people with a passion, they are void of a soul & manipulate everyone for financial gain, scum.
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Comment by: ZippyDSM (Sep 14, 2009 09:12) Originally posted by KillerBug: It's game spot, do you think they can afford unique articles? |
Comment by: KillerBug (Sep 14, 2009 09:42) Originally posted by ZippyDSM: I figure they are a bit like afterdawn...getting suckers (like us) to make all their content for them. Current System: Windows 7 RC1, DFI M2RS, ATI 3870HD, Hauppauge WinTV-HVR-1600, Athlon 9950, 6GB Corsair DDR2, 3TB RAID 5, 750GB Raid-1, 500GB RAID-1, 640GB RAID-0 Boot, 3ware 9690SA, Adaptec 2610SA, Adaptec 1430SA, Intel Gigabit NIC (PCI), LG 20X Lightscribe DVDR, Coolmax 1200w Power Supply, Logitech G15(first edition), Logitech G5(Second Edition), modified dell poweredge 1800 server case.
Overall configuration: Perfect chair, two 22" widescreens overhead, Logitech 5.1 Audio |
Comment by: ZippyDSM (Sep 14, 2009 09:48) Originally posted by KillerBug:
Until lobbying is a hanging offense I choose anarchy!
Ah modern gaming its like modern film only the watering down of fiction and characters is replaced with shallow and watered down mechanics, gimmicks and shiny-er "people". http://zippydsmlee.wordpress.com/ |
Comment by: GryphB (Sep 14, 2009 10:24) Did they actually expect the majority of videogamers to be adults? |
Comment by: ZippyDSM (Sep 14, 2009 10:26) Originally posted by GryphB:
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Comment by: glassd (Sep 14, 2009 14:34) Originally posted by DXR88: Doom? |
Comment by: DXR88 (Sep 14, 2009 17:57) Quote:Originally posted by DXR88: folks, i do believe we have are selfs a winner. |
Comment by: glassd (Sep 14, 2009 18:40) Quote:Quote:Originally posted by DXR88: Was that for God Mode or the B.F.G.? |
Comment by: canuckerz (Sep 15, 2009 03:50) God no, as if the whole casual gaming scene hasn't done enough harm. |
Comment by: KillerBug (Sep 15, 2009 07:34) Sounds like we have a Jonas Brothers game on the way...to take advantage of the tweens...those marketing execs love to take advantage of tweens! |
Comment by: DXR88 (Sep 15, 2009 18:34) Quote:Quote:Quote:Originally posted by DXR88: Its a secret ;) Powered By
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Comment by: glassd (Sep 15, 2009 20:04) Quote:Quote:Quote:Quote:Originally posted by DXR88: If i remember right, IDDQD = Delegrisive Mode and BFG = Big F Gun
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Comment by: inagasake (Sep 20, 2009 15:00) Originally posted by canuckerz: I hate how the industry transformed the definition of "casual gaming"/"casual gamer". My definition of a casual gamer is someone who plays games casually. Back in the day, a "casual gamer" would be someone who played Halo, MGS, Madden, etc. casually. As in someone who doesn't devote a lot of time to video games. And I'd say that I often fall in that category because there were long stretches where I either didn't have much interest in gaming and focused on other hobbies. Or I just don`t have the time to devote much time for them. But nowadays "casual gaming" is associated with mini-games. And that's just dumb. Those kind of games should be called something else because not all casual gamers play just Wiisports, Wiifit and Carnival Games.
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Comment by: ZippyDSM (Sep 20, 2009 20:18) Quote:Originally posted by canuckerz: Mmmm casual was always ...well...casual, meaning they played less than anyone else. Now adays hard core gamers are the fools that are distracted by shiny things and brands.... while casuals still don;t game alot but there's just 5 tiems as many of them than there was. |