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68 percent of American households are gamersDVDBack23 @ Jun 04, 2009 03:09 | 16 comments
The report, presented at the E3 Expo, also added that "home console ownership" moved to 42 percent.
Adult gamers have been playing video games for, on average, 12 years, which actually fell year-on-year from 13, suggesting there is an increasing amount of new gamers. The average age of gamers now stands at 35 years old.
"This is the new golden age of entertainment software. Our products are now being enjoyed by over two-thirds of Americans," added Michael Gallagher, CEO of the ESA. "As the findings of the 2009 Essential Facts illustrate, more and more Americans across all demographics are now embracing the interactive entertainment experience that computer and videogames provide."
In terms of parental controls, 77 percent of parents said they believed current controls were "useful" and 92 percent said they were with their kids while they played games. |
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Comment by: Morreale (Jun 04, 2009 03:43) This bothers me... |
Comment by: mike.m (Jun 04, 2009 04:25) Haha, just imagine, parents used to get mad at their kids for playing video games for too long. Now kids, are going to be fighting with their parents to see who gets to play first. |
Comment by: inagasake (Jun 04, 2009 04:51) What is the definition of "gamer" being used by ESA? Because 35 seems pretty high as an average age unless you factor in the adults who play the occasional solitaire at work or maybe the Wii with their family. But ESA has been claiming the average gamer is in their 30s long before the Wii so that can't be it. Single males in their teens and (especially) twenties drive the gaming industry. They are the ones who pre-order the games and buy them at launch week. That's when most sales happen for games. |
Comment by: lamain (Jun 04, 2009 05:06) Quote: I can not speak for everyone but I am one of the people in the 30's that pre-orders and what not. |
Comment by: ZippyDSM (Jun 04, 2009 19:37) Meh since its done by part of the emdia federation I'd say drop it be 30-50% and it could be right.... |
Comment by: Invasian (Jun 04, 2009 21:37) A LAN party where I live consist of 25+ aged people... |
Comment by: ZippyDSM (Jun 04, 2009 21:40) I am more targeting casual casuals if you game less than once a week you are not a gamer and I would stipulate that if you game on crappy shovel ware titles your not a gamer either. |
Comment by: Betak (Jun 05, 2009 06:55) I'm 31 and I'm a gamer. Play like 2-3 hrs a day (mostly late at night when my wife and kid are sleeping). Have a regular day job. But still this statistic surprised me. |
Comment by: SgtDavis (Jun 05, 2009 23:21) I don't see how some find this hard to believe. Video games are becoming the new "TV" due to a number of factors. But, if you look at the sales numbers for PC/Console games and consoles, its kind of hard to rationalize that only a small portion of the population is purchasing millions upon millions of units yearly. What they need to do is define "gamer". Everyone has their own definition of what a gamer is. For some, you're a gamer if you play Mine Sweeper at work during lunch. For others, you have to log some serious hours on a serious game to even be considered for the title. Any way you look at it, though, its a good time to be in the gaming industry. |
Comment by: lannee (Jun 06, 2009 00:39) Well the article title the E.S.A. supply is a bit misleading as their data was gathered "from almost 1,200 nationally representative households that have been identified as owning either or both a video game console or a personal computer used to run entertainment software." So 68% of homes with a console or a computer used to run entertainment software are gamer households. If One knew the percentage of american homes which do not fulfil either of the above criteria then one could extrapolate the true percentage of american gamer households.
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Comment by: cart0181 (Jun 06, 2009 03:05) Good! TV sucks. Interactive is where it's at. It was stupid when I grew up because I couldn't play more than a half-hour to an hour before somebody would get on me for playing too many video games and getting "addicted" or some crap like that. Meanwhile the adults were watching 3 hours of TV a day and if I joined them it was no problem. Personally, I would much rather see my kids doing something interactive than tuning-out and rotting their brain in front of the TV with garbage programming. I'll "program" myself thank you! |
Comment by: scorpNZ (Jun 06, 2009 08:42) Originally posted by inagasake: how old is the NES,i was in my early twenties when that was all the rage back in 83,i'm now 44 so tell me again what the average age of a gamer is & with every passing year that average increases none of us are getting any younger including you,perhaps your talking about forums like the sony forums down under where the majority are punk 20 y/o's :P |
Comment by: ZippyDSM (Jun 06, 2009 17:43) No one seems to care of the casual component not only do they weaken qaulity they are not going to care is violent or sexual content is banned? |
Comment by: JOHNSTARR (Jun 07, 2009 00:10) Quote: Adult gamers have been playing video games for, on average, 12 years, which actually fell year-on-year from 13, suggesting there is an increasing amount of new gamers. The average age of gamers now stands at 35 years old.
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Comment by: inagasake (Jun 07, 2009 16:15) Yeah if the average gamer is 35 and has been gaming for 12 years, that would mean they started at 23 in 1997 on average. I don't buy that. How many people start that late into console and/or PC gaming? I'm pretty sure they count all those adults (especially women) playing Solitaire, Minesweeper, Bejeweled, etc. at work as gamers. And since ESA also claims that almost half of gamers are women, it's clear they are counting the office ladies who play those so-called "casual" computer/internet games at work.
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Comment by: bulldog44 (Jun 22, 2009 09:15) why are 68 percent of americans gamers because they are sad and have nothing better to do.Do you know why amaricans are sad because they start arguments over any thing i had an argument with one the other day on cod world at war because i shoot him. |
