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EA targets Nintendo consoles for growthDela @ Feb 02, 2007 23:33 | 14 comments
"We have shifted and acquired resources and are attacking these successful platforms," commented CFO Warren Jenson. "In short, we're on it." The publisher revealed it has has 15 SKUs in development for Nintendo formats. However, EA CEO Larry Probst admitted that stealing the #1 spot for Nintendo formats from Nintendo itself might not be possible, but that the company will settle for number 2.
"On the Nintendo platforms, we think that we can be very a strong number two," he said. "Clearly, Nintendo will always be number one on the Wii and DS, but we think we have a realistic goal of being number two, with a market share goal of 15-20 per cent."
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Electronics Arts (EA) is the biggest publisher for Xbox 360, PlayStation 3 (PS3), PlayStation 2 (PS2), Xbox, PC and PSP in North America and Europe. Now the company has announced it will target Nintendo to boost up its growth. EA recently revealed revenues totaling $1.281 billion. The company will now focus a lot of effort on Nintendo's Wii console and the DS handheld device.
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Comment by: xhardc0re (Feb 03, 2007 02:13) I think this article ties into a lot of others, like this one http://www.afterdawn.com/news/archive/8568.cfm |
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Comment by: borhan9 (Feb 03, 2007 02:23) I think this is good because EA makes some really good sport games and if they can make it interactive enough for users to exercise while they score ;) (Pardon the pun ) It will benefit all involved. |
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Comment by: gozilla (Feb 03, 2007 03:38) it's good to see that major developers are showing interest in a nintendo product. however, pity is EA don't really make (m)any games i like. |
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Comment by: ZippyDSM (Feb 03, 2007 10:32) Considering how EA and edios make unpolished buggy games *gets out a cross....on a plane* BACK, BACK YOU MOTHERFCKERS BBBAACCKKK!!!!!!!!
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Comment by: solarf (Feb 03, 2007 11:46) well at least they are willing to support the wii. which is cool in my book, my book of cool stuff. |
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Comment by: borhan9 (Feb 03, 2007 15:16) @Zippy
Quote: I like EA well because of their NBA Live games and their FIFA games. And Edios makes the one game i would go out and buy 100% and thats Championship Manager. The best Football (soccer) Managment game ever built. |
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Comment by: gozilla (Feb 03, 2007 19:46) @borhan9
football manager has far surpassed championship manager
sorry for going off topic |
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Comment by: oofRome (Feb 03, 2007 20:50) right now EA is looking better than ubisoft. |
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Comment by: ZippyDSM (Feb 03, 2007 21:13) borhan9
 FIGHT THE M.A.F.I.A.A. Sony has declared war on importers the consumer will be next with CD's,Videos/Games not far behind that....boycott SONY! http://www.afterdawn.com/news/archive/8062.cfm |
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Comment by: borhan9 (Feb 04, 2007 05:37) @Zippy Every company has its specialty. They make software that they really base their profits on and anything else they just dabble :) |
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Comment by: xhardc0re (Feb 04, 2007 07:24) I want to see more sports games that support the Wiimote. Madden Football! |
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Comment by: wetsparks (Feb 04, 2007 15:07) You guys missed the main point. It said "revenues totaling $1.281b" not profits. So they could have made two pennies in profits after paying all their workers but they are making it sound good by posting their revenues. Which might explain why they feel the need to expand to the Wii. As if it isnt bad enough that they make people buy a new version of Madden every year, they want you to buy multiple copies of Madden every year for each of your systems. |
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Comment by: Xenores (Feb 06, 2007 13:21) Cool. |
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Comment by: ZippyDSM (Feb 06, 2007 19:30) Originally posted by borhan9:
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