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Ubisoft wants to be biggest Kinect third-party publisher

Dela @ Oct 06, 2010 23:31 | 5 comments

Ubisoft's North American boss Laurent Detoc has said that he wants Ubisoft to be the largest third-party publisher of software made for the Kinect motion control system for the Xbox 360 console. He claimed that the Kinect system was comparable in consumer appeal to Apple's iPad.

"I think that today is a pretty good testament that Kinect is going to do pretty well, because today is an event only about Kinect. That's a statement about how we think it's going to do," he said at a Kinect event in San Francisco. "It's our intent to be the biggest third party publisher on that machine."

Showing his confidence in Kinect to succeed, Detoc made a comparison to Apple's iPad. "It's cool. It's a piece of technology. Why do people buy iPads? I have an iPad. My wife has an iPad. Why? You've gotta have it," he said.

When asked about Kinect's high RRP, he seemed unconcerned. "It's not such a big investment compared to how good it is, and how many units they want to sell at the beginning. Ask me a year for now how I feel about the pricing for Christmas 2011, based on the install base they have," he said.

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