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EA dumps in-game ad partners

Dela @ Mar 15, 2010 00:21 | 3 comments

Electronic Arts has dropped its in-game advertisement partners and opted instead to sell its ads in-house. EA is currently partnered with IGA Worldwide and Massive Inc, owned by Microsoft, but has held an event in New York where it pitched its properties to advertisers and media buyers.

The sale operations will not be handled in-house when the deals with IGA Worldwide and Massive Inc. end in August this year. Both companies will provide ads until Electronic Arts ships the next Madden NFL title in the United States.

Reports from the New York event suggested that Electronic Arts put a big emphasis on content on the Apple formats, such as the iPod Touch and iPad, and also social networking sites like Facebook, along with its expected titles and formats.

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