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Sony does China

cd-rw.org @ Nov 28, 2003 13:27 | 3 comments

PlayStation 2 opens the new market, despite of piracy. Nearly four years after it’s initial release in Japan, the PS2 will finally be available in China. Previously the console makers have stayed out of the country because of the uncontrolled piracy that hurts the game market. Sony couldn’t resist the already huge and rapidly developing market any longer an decided to release the product for the Chinese.

The machine, which debuted in Japan in early 2000 and in the United States later that year, will hit Chinese shelves December 20 with a price tag of 1,988 yuan ($240). That compares with $179 in the United States.

"We have to realize the reality, that piracy cannot be controlled 100 percent, not only in China but also in other parts of the world," Sony China Chairman Hiroshi Shoda told reporters in an upscale Beijing cinema. "We have to be courageous, to face the reality." He declined to give sales projections.

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