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Hasbro to create toy based on Zynga games

DVDBack23 @ Feb 10, 2012 04:16 | 1 comment

Hasbro and Zynga have announced today a partnership in which the toy giant will create toys and games based on Zynga's social games and brands.

With over 230 million monthly users, Zynga's brands like FarmVille, Mafia Wars, CityVille and Zynga Poker are some of the most popular games in the world.

Says Mark Pincus, founder, CEO and chief product officer of Zynga: "It's exciting to partner with Hasbro as we share a common vision for play and a mission to connect the world through games. This partnership is so special because it represents an exciting leap forward in enabling people to connect their virtual and real worlds. Hasbro has inspired play through their famous toys, games and action figures and we look forward to working with a company that continually creates meaningful and fun brands."

Adds Brian Goldner, President and CEO of Hasbro: "Hasbro is thrilled to have the opportunity to bring Zynga's immensely popular social games to life in a variety of creative and new expressions that reflect consumers' growing desire to surround themselves with gaming brands they love anytime, anywhere together with their friends and family. Zynga is bringing more games to mainstream culture and is redefining how people play. At Hasbro, we're proud to help bring their games to even more people around the world. This strategic alliance plays off of both Hasbro?s and Zynga?s proven strengths and is emblematic of the new innovations and new platforms we are creating across our entire gaming portfolio."

The first products will be available in the fall.

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