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Zynga now valued at higher than EADVDBack23 @ Oct 27, 2010 17:46 | 8 comments
With a market cap that large, Zynga is now considered the second largest gaming publisher in the world, surpassing Electronic Arts (EA) which has a current market cap of $5.15 billion.
Nintendo remains the top publisher.
Zynga was launched four years ago and mainly uses Facebook to distribute games. With a built-in audience of 500 million, the company has ascended very quickly thanks to FarmVille, FrontierVille and others. The company makes money off virtual goods, like weapons and upgrades that advance in-game play.
The company has about 210 million monthly active users. |
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Comment by: Notcow (Oct 27, 2010 20:26) Zynga makes money because they know how to play the Facebook demographic...EA loses money constantly because of their annoying and intrusive antipiracy measures.
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Comment by: biglo30 (Oct 27, 2010 21:51) WTH so much people on facebook plays that game? How are they making money if its free?
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Comment by: Ryoohki (Oct 27, 2010 22:39) It is free but you can spend real money to buy credits and such to buy virtual things. Meaning you can pay to level up quicker essentially. I use to be huge into mafia wars but I never spent a dime on it. It is considerably quicker to gain a higher level if you buy extra energy etc and it is similar with all of the zynga games really.
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Comment by: ThePastor (Oct 28, 2010 00:21) EA will be around MUCH longer than Zynga. I hate Zynga.
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Comment by: KillerBug (Oct 28, 2010 03:11) That might be one of the first times I have heard someone say that EA makes quality games. They make a lot of "AAA" games, but quality?
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Comment by: biglo30 (Oct 28, 2010 03:36) Originally posted by Ryoohki: Wow I did know that people actually took it that serious.
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Comment by: DVDBack23 (Oct 28, 2010 04:09) Originally posted by biglo30: Yeah man, it's already a billion dollar industry (virtual goods).
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Comment by: KillerBug (Oct 28, 2010 09:35) Originally posted by DVDBack23: They also make a lot on accidental purchases...you can hardly buy anything from a 7-11 without getting Zynga points...you are getting them, even if you don't want them. |

Zynga, the social gaming giant behind "FarmVille," has just been valued at $5.5 billion by SharePost, the service which exchanges shares of privately held companies such as Facebook, Twitter and Zynga.


