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AT&T launches U-verse TV on Xbox 360

DVDBack23 @ Oct 11, 2010 23:12

AT&T has announced today that their popular IPTV service U-Verse has been expanded to the Xbox 360 gaming console.

Starting on October 15th, gamers can access the service through their consoles, eliminating the need to purchase a new receiver for their home.

With the launch, AT&T is the first TV provider in the states to offer live TV via the console.

Additionally, the company has announced the launch of "U-Verse Mobile" for upcoming Windows Phone 7 devices.

Starting next month, the Mobile app will be preloaded on AT&T WP7 devices.

"Now you can get our award-winning U-verse services on your big screen TV, online, on your mobile phone, and integrated with your Xbox 360," said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets. "Our IPTV strategy is putting AT&T at the forefront by delivering U-verse content where you want it. And now we're extending the U-verse experience to more AT&T smartphone customers with the upcoming launch of U-verse Mobile on Windows Phone 7 devices."

For the 360, subscribers will need to purchase a $99 Xbox Kit which is installed for free by a U-Verse technician. Having a 360, however, eliminates the need for an additional receiver taking up space in the house.

The company says "using your Xbox 360 as a U-verse receiver, you can receive chat and game invitations from friends through Xbox Live while watching live TV and switch seamlessly from game to TV mode without switching video inputs on your TV screen. You will enjoy virtually the same U-verse TV experience and features available today, including the ability to watch live TV, manage and play back DVR recordings and access interactive apps, your program guide, the On Demand library and more."

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