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Disney to purchase Playdom for $500 million?

DVDBack23 @ Jul 25, 2010 16:27

According to the Hollywood Reporter, Disney is looking to purchase social gaming company Playdom for over $500 million USD, buying up the firm for which it already has an investment stake.

Word of the acquisition comes just days after Zynga, the company behind the blockbuster sensation Farmville (among others) was a hit at the Allen & Co. media mogul gathering.

Disney, following its recent acquisition of Tapulous, has made it clear it wants to grow a footprint in the gaming market.

Playdom has the most popular game on MySpace, "Mobsters," and a few other popular games such as "Big City Life," "Social City," "Bloodlines," and "Wild Ones."

The company says it has over 38 million monthly active users, and its CEO was former president of publishing at EA. By comparison, Zynga has over 200 million active users.

Playdom, just like Zynga, makes most of its revenue from advertising and the sale of virtual goods.

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