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Sony starts aggressive PlayStation 3 and Blu-ray campaign

DVDBack23 @ Nov 01, 2007 23:59 | 83 comments

Sony has begun a "much more aggressive" holiday marketing campaign with an emphasis on the PlayStation 3's Blu-ray playback.

Sony Marketing SVP Peter Dille said the new campaign is set to start in conjunction with the launch of the 40GB model of the system and it will be the company's "largest-ever marketing effort for a hardware platform."

Victor Matsuda, VP of Sony's Blu-ray Disc Group explained that the campaign would put emphasis on the Blu-ray capabilities of the console. The campaign will "focus on the convergence of the PS3 as a movie and game device" and that it was "a big part of the corporate strategy for promoting Blu-ray Disc this fourth quarter."

Matsuda even admitted that the company was considering bundling the PS3's Blu-ray remote with every console to help emphasize the Blu-ray capabilities.

Source:

HD Digest

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Comments

There are more user comments available, read them here

Comment by: vinny13 (Nov 02, 2007 22:02)

Uh oh...

It's on!

lol

Comment by: hughjars (Nov 02, 2007 22:08)

Originally posted by OhCrap:
I've posted links before (and so have others) you just quit replying when proved wrong.

- Yeah. 'Proved'. Right. Sure.

Originally posted by OhCrap:
We all know you get your info from www.hddvdfanofthemonth.com or some obscure equivalent.

- You should be on the stage.

Originally posted by OhCrap:
Plus it's kind of hard to send you a link when you see it in the store with your own two eyes and I've got 20/20 vision.

- Risible.

Originally posted by OhCrap:
I don't remember you saying that HDDVD would bottom out the prices of their players low enough to compete with standard DVD's out of pure desperation.

- Er, actually I have said for quite some time that the real target for HD DVD is DVD.

.....and "desperation"?
Ludicrous.

Originally posted by OhCrap:
According to your earlier prediction Blu Ray won't even exist in six months.

- Liar.

Originally posted by OhCrap:
You keep changing it up. You're killing me man you're killing me.

- No, you're just being a rather tedious troll.

Good day.

Comment by: vinny13 (Nov 02, 2007 22:23)

Originally posted by hughjars:


Originally posted by OhCrap:
According to your earlier prediction Blu Ray won't even exist in six months.

- Liar.


You've said that before...

Comment by: Riotard (Nov 02, 2007 23:17)

Funny thing!

Sonyedited complain and go lol, because it says it all when i call them edited!

Lets forget that they have ahd a nice shower in Sony crap, and have licked Sony's **** soooo much! YAY! RIP OFFS! mnomnonmnoononmnonmnomnonmnmnon TASTY!

Thing is i don't understadn why i have to pay £10 more for a GAME which is one PORTED and is therefore cr*per! When it is on a system which is ONE CHEAPER, two HAS CHEAPER GAMES!, three GAMES ARE DEVELOPED FOR IT! NOT PORTED!

Also u pay that extra £10, for sapce which isn't actually used. Which is the same reason BR is a failign format, there is a cheaper alternative, which uses less space, so cheaper to make for, so its jsut ported to the more expensive format! LOL!

Enough said from the guy that calls peoples edited!

:P OHCRAP!

Comment by: WierdName (Nov 03, 2007 01:06)

You know, I can't remember the last post that actually used logic in an argument and not just name calling and assumed facts.

Comment by: LOCOENG (Nov 03, 2007 01:06)

Riotard...lets stop with the sexual orientation bashing of Sony lovers. No more fag references.

Hughjars and OhCrap, knock it off. If you two want to keep debating take it PM's.


Comment by: furchtlos (Nov 03, 2007 02:56)

Quote:
Quote:
its not about price its about specs 1080i vs 1080p 30gig vs 60 gig.

You have got to be kidding if you think price is not an issue? For 95% of the people it is. Stop living with your parents, live on your own, pay bills and tell me price is not an issue.

If price wasn't an issue, I'd be driving a Porsche and wiping my @$$ with 20 dollar bills.


lol so true

Comment by: nptwenty (Nov 03, 2007 03:27)

Originally posted by emugamer:
Originally posted by Bigperm88:
Its just full of rabid chest humping fanboys.

LOL......not a pretty picture.

Why are they making it so hard for me? I have the $$$. But now I really can't choose between a 360 and PS3. One of my friends has a 360 and the other has a PS3 with a Samsung 1080P TV. I find the PS3 appealing, except for the fact that it just seems unfinished, and they keep ripping it apart and throwing together too many hybrids, giving me too many options that I care to think about. There are things I like about the 360, but I'm not confident about the hardware yet. Why throw the movie industry into the mess? It's just going to take that much longer for them to see my $$$. I'll be keeping a close eye on things these next 2 months though. I may get my Samsung 1080P soon. Then it's up to either console camp to show me some more stability and innovation.


Buy a 360. It has more games. And they are starting to support 1080P. If Sony keep going the way it is now. It will be a blu - ray player that can play a the odd game or two.

Comment by: spydah (Nov 03, 2007 03:39)

I swear every time Sony makes a positive move all hate just feels the post board like a fart in a closet with 30 people crammed in lol. It only shows if you have enough time to dissect all the specs of a product you dont like and hate then you really need to get out and smell some fresh air.

Comment by: ZippyDSM (Nov 03, 2007 05:58)

Originally posted by spydah:
I swear every time Sony makes a positive move all hate just feels the post board like a fart in a closet with 30 people crammed in lol. It only shows if you have enough time to dissect all the specs of a product you dont like and hate then you really need to get out and smell some fresh air.

the 40GB unit is NOT a step forward.

Comment by: windsong (Nov 03, 2007 06:37)

Was going to get an xbox360 then learned of the rrod on 80% of them. No thanks. Then I thought..maybe the PS3...only to learn that FF13 wont be out till 2009 (God only knows if Ico 2 is coming). Plus the PS3 is unmoddable. F That!!

So I bought a dual core, 2 gigs of ram, and an x1900 video card all for under 400 bucks at newegg.

Crysis, CoD4, Jericho, Timeshift and The Witcher all run smooth as silk, with all graphic options jacked up on a 22' monitor. And then there is Mame32, NullDC, and emule! Not to mention my Dual Core runs Blu-Ray isos perfectly


Couldn't..be..happier!

Comment by: ZippyDSM (Nov 03, 2007 06:59)

Originally posted by windsong:
Was going to get an xbox360 then learned of the rrod on 80% of them. No thanks. Then I thought..maybe the PS3...only to learn that FF13 wont be out till 2009 (God only knows if Ico 2 is coming). Plus the PS3 is unmoddable. F That!!

So I bought a dual core, 2 gigs of ram, and an x1900 video card all for under 400 bucks at newegg.

Crysis, CoD4, Jericho, Timeshift and The Witcher all run smooth as silk, with all graphic options jacked up on a 22' monitor. And then there is Mame32, NullDC, and emule! Not to mention my Dual Core runs Blu-Ray isos perfectly


Couldn't..be..happier!

umm...and its 30% at most and with the fixs thats been halved on new units.....

x1900 ? weak man that will barely run most newer games at medium power, on toms VGA charts most fall behind the 8800s by 20FPS or more, then again I have a 7600 card so I shouldn't say LOL
Bioshock runs like crap and so dose UT3 it dosent help epic dumped the safe mode on the UE3 engine and nivida drivers blow ><

If I could get a 1950 basically this
http://www.directron.com/h195prqt512dda.html
for under 190 I would and ignore the nivida crap for a couple years but for 50 more I can get a GT that will outpower it in everything ><

Comment by: themuse (Nov 03, 2007 13:42)

Originally posted by LOCOENG:
Riotard...lets stop with the sexual orientation bashing of Sony lovers. No more fag references.

Hughjars and OhCrap, knock it off. If you two want to keep debating take it PM's.

Thank you, LOCOENG.

I have been reading (and learning) from this site for a over a year now. Comments like Riotard made are totally uncalled for.

A few months ago when BlockBuster anounced they were dropping HD I thought the "war" was over. I guess not.

Comment by: ali2007 (Nov 03, 2007 14:35)

sony has better technology, but they came in wrong time first with ps3 launch, and now they are promoting on the right thing in the wrong way.
what happened sony laid of the marketing and promoting team or they so messed up

Comment by: spydah (Nov 03, 2007 14:48)

Quote:
Originally posted by spydah:
I swear every time Sony makes a positive move all hate just feels the post board like a fart in a closet with 30 people crammed in lol. It only shows if you have enough time to dissect all the specs of a product you dont like and hate then you really need to get out and smell some fresh air.

the 40GB unit is NOT a step forward.


How so because of BC. I think if your only reason to get a system is to play your old collection then its pointless to want that system. Sometimes it is nice to play a old game every now and then but its not as serious as a lot of ya'll make it. This is a step in the right direction for price that people complained about for a year and its affordable just like a premium 360 so it is a step in the right direction. Forget about the hard drive because you can upgrade on your own time to what you want there isnt a limit on that like the 360. That isnt a insult to what the MS fan club i know i know yall love to jump on any comparison comments. The only limit i seen on this system was they removed the memory card multi-slot from it. But thats not big deal at all. If this system was $500 or more then it would be a step back.

Comment by: vinny13 (Nov 03, 2007 15:10)

Ya, even when I get my 80GB, I'm still gonna get another HDD anyways when they finally hack it. Hopefully it'll be sometime early next year they do because they're so close to a swap hack. And of course one hack leads to another :)




There is no present. We all live in the past and are catching up to our future.

Comment by: sciascia (Nov 03, 2007 18:20)

When I bought my PS2, I used it as a DVD player also. How is it so hard to understand that the situation is the same now as it was then?

@HJ:

You were wrong about K-Mart backing HD. Its not a big deal, but you did ask when you had ever mislead with your comments.

Comment by: kno_rabit (Nov 03, 2007 19:48)

Quote:

You have got to be kidding if you think price is not an issue? For 95% of the people it is. Stop living with your parents, live on your own, pay bills and tell me price is not an issue.

If price wasn't an issue, I'd be driving a Porsche and wiping my @$$ with 20 dollar bills.

True that. Although I do like blu-ray better, not for clarity, but the colours are brighter, that is the noticable difference. Most human eyes can't differ between clarity of ~1080i and above anyways. OLED's have a million to one contrast, guess who has them in the making??? Sony. Anyways I think sony is gonna win because they are still bitter about the betamax loss, and betamax was the better product back then too. I with you on the price, sony really should drop a lot soon...or else..they'll lose the war.

Comment by: emugamer (Nov 03, 2007 22:40)

Originally posted by sciascia:
When I bought my PS2, I used it as a DVD player also. How is it so hard to understand that the situation is the same now as it was then?

It's not the same. You were probably transitioning from VHS to DVD, where you jump to a higher quality image while keeping your television for another 10+ years. This is an entirely different ballgame. To really appreciate a PS3 and bluray, you need a new television if you haven't already switched to HD. And the amount of research needed (and the pricetag) to get a new television can be daunting to the average person. I'm personally ticked that most 360 and PS3 games are not in 1080P. Devs should be putting out all of their games in all the formats, so as not to alienate their customers. My friend has a 40" 1080P television that doesn't support any other formats. We loaded up Transformers on the PS3 and except for gameplay, I may as well have been playing the PS2 version. It looked like crap. And Skate doesn't look as smooth as it should IMO. These are new games. This shouldn't evn be an issue.

Comment by: ZippyDSM (Nov 03, 2007 23:14)

Quote:
Originally posted by sciascia:
When I bought my PS2, I used it as a DVD player also. How is it so hard to understand that the situation is the same now as it was then?

It's not the same. You were probably transitioning from VHS to DVD, where you jump to a higher quality image while keeping your television for another 10+ years. This is an entirely different ballgame. To really appreciate a PS3 and bluray, you need a new television if you haven't already switched to HD. And the amount of research needed (and the pricetag) to get a new television can be daunting to the average person. I'm personally ticked that most 360 and PS3 games are not in 1080P. Devs should be putting out all of their games in all the formats, so as not to alienate their customers. My friend has a 40" 1080P television that doesn't support any other formats. We loaded up Transformers on the PS3 and except for gameplay, I may as well have been playing the PS2 version. It looked like crap. And Skate doesn't look as smooth as it should IMO. These are new games. This shouldn't evn be an issue.


why would they build a TV that can't handle multi formats?
thats more a problem, you need a TV that can handle the multi formats because theres no one standard.


Both MS and sony have made a push to support Hdef but tis really higher than standard def they are supporting and both have foudn they can't even afford to fully support the changing Hdef market.

Comment by: DXR88 (Nov 04, 2007 03:13)

I like the bashing in these threads its so fun to watch people Squable over Company's who in my mind could careless what there loyle
fans think witch include Sony & Microsoft.

Comment by: emugamer (Nov 04, 2007 11:27)

Originally posted by ZippyDSM:
why would they build a TV that can't handle multi formats?
thats more a problem, you need a TV that can handle the multi formats because theres no one standard.


Both MS and sony have made a push to support Hdef but tis really higher than standard def they are supporting and both have found they can't even afford to fully support the changing Hdef market.

Yeah, that baffled me too. I went to my friends house to check out his new TV. Flipped through his instruction manual, trying to find how to adjust all the settings. There are no settings for resolution. And it's not like the TV adapts to lower resolutions. The 720P and 1080i signal quality is noticeable. Especially when comparing it to a 1080P game, like Virtua Tennis 3. I didn't even like the way NHL 07 looked. Anyway, my friend happens to be one of those average users who didn't do his research. I'm not sure if the cable company will provide something for him to upscale their signal. He doesn't care much about the resolution for videogames. He likes bluray and watches sports. Even if he would have asked my advice on the issue, he probably would've still gotten the same television. He just didn't know what questions to ask the sales people in blue shirts :-P and they pushed 1080P as being "the best." I personally will not buy a console unless I can test it on a number of televisions. Even if that means bringing my friends console and his games to Best Buy and testing all the 720 and 1080 games. Gaming is just more important to me than sports and movies.

Comment by: DjDanio (Nov 04, 2007 12:39)

Originally posted by ChiknLitl:
Just a side note, and nothing against the PS3, but why would I want to watch movies on my game system and risk wear and tear on the drive/laser? If a stand alone player breaks you grab another cheap one. The price of players always goes down. If your console breaks you potentialy shell out serious dough, the price dwindles slowly. The PS2 has been around for around, what, 7 years and it's still $129 even though they have another system out already!

Here the thing that annoys me about this type of argument:

- The average person in this world does not take into account wear and tear on a laser. Therefore people will buy it and possibly watch it without a care in the world that they are risking their laser.

-If it breaks they can buy a cheap replacement? who the fuck buys something thinking "well, if it breaks atleast i can get another one cheap aswell". The average person thinks if they buy something it will work, if it breaks, they will have it replaced for free.

-If my console broke i would expect a free replacement for selling me something that doesn't work. Did all those people whose xbox360 died have to pay for a new? NO!. If they did you would hear alot more complaints about their supposed 40% failure rate etc.

Comment by: ZippyDSM (Nov 04, 2007 14:00)

Originally posted by emugamer:
Originally posted by ZippyDSM:
why would they build a TV that can't handle multi formats?
thats more a problem, you need a TV that can handle the multi formats because theres no one standard.


Both MS and sony have made a push to support Hdef but tis really higher than standard def they are supporting and both have found they can't even afford to fully support the changing Hdef market.

Yeah, that baffled me too. I went to my friends house to check out his new TV. Flipped through his instruction manual, trying to find how to adjust all the settings. There are no settings for resolution. And it's not like the TV adapts to lower resolutions. The 720P and 1080i signal quality is noticeable. Especially when comparing it to a 1080P game, like Virtua Tennis 3. I didn't even like the way NHL 07 looked. Anyway, my friend happens to be one of those average users who didn't do his research. I'm not sure if the cable company will provide something for him to upscale their signal. He doesn't care much about the resolution for videogames. He likes bluray and watches sports. Even if he would have asked my advice on the issue, he probably would've still gotten the same television. He just didn't know what questions to ask the sales people in blue shirts :-P and they pushed 1080P as being "the best." I personally will not buy a console unless I can test it on a number of televisions. Even if that means bringing my friends console and his games to Best Buy and testing all the 720 and 1080 games. Gaming is just more important to me than sports and movies.


If has 200-300+ look for a converter box(HD upconverter/HDTV Upconverter) this can be any DVR/reviver/whatnot that can take in most formats and put out to what the TV is, altho it might wind up be more like 400-500 for the good quality stuff but if hes got it it might be as good or better than buying a new TV and selling off the other.


For all the console/game fanboys out their.
http://www.escapistmagazine.com/articles...Console-Rundown
Oh god I can't stop laughing!!!

Comment by: borhan9 (Nov 13, 2007 21:21)

The best time to gwt in all this blu-ray and hd dvd market is when all the hype is gone...

   

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