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Sony spending $50 million on PS Vita marketing

DVDBack23 @ Feb 15, 2012 01:56 | 9 comments

The PlayStation Vita will see Sony's largest marketing push, ever, when it begins shipping in the U.S. next week.

Sony will spend over $50 million to promote the handheld console, its largest marketing push for a gaming console, to date.

Using the marketing firm Deutsch, the company has created a line of ads, each with the tagline "Never Stop Playing." Gamespot says these will include ads on "26 websites including Facebook, YouTube, and Twitter, as well as on television, during The Simpsons, South Park, Tosh.O, and NBA and NCAA basketball games."

Furthermore, Sony will promote the Vita on billboards in the U.S. in New York, Chicago and San Francisco and via Sirius XM radio.

The console launches in the North American markets on the 22nd.

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Comments

Comment by: Steel-Ice (Feb 15, 2012 02:41)

$50 games
Sony proprietary memory stick
No built in storage to save games
Forced to sign up for an AT&T contract for the 3g version with a 200 mb($20) or 2 gb($30) data limit.

All the reasons I'm going to pass on the Vita.


Comment by: Mealox (Feb 15, 2012 03:45)

Originally posted by Steel-Ice:
$50 games
Sony proprietary memory stick
No built in storage to save games
Forced to sign up for an AT&T contract for the 3g version with a 200 mb($20) or 2 gb($30) data limit.

All the reasons I'm going to pass on the Vita.

1:There is only 1 game so far that is 50$, which is Uncharted.
2: True.
3: There is no contract.

Comment by: brockie (Feb 15, 2012 05:54)

Originally posted by Steel-Ice:
$50 games
Sony proprietary memory stick
No built in storage to save games
Forced to sign up for an AT&T contract for the 3g version with a 200 mb($20) or 2 gb($30) data limit.

All the reasons I'm going to pass on the Vita.

Vita is 209 on Amazon with a free 8 gig mem card

Comment by: xaznboitx (Feb 15, 2012 08:06)

Free wifi is every where so no 3g needed

Comment by: LordRuss (Feb 15, 2012 16:11)

I still think $50 million could have been better spent. Seems to me if your product is of high enough quality, wouldn't the device basically sell itself?

Before the haters start nut biting, I understand the 'instant gratification' of wanting a profit on this device as quickly as possible, but $200+ still for a handheld & in this economy. Especially when tablets are comparable (yes, yes, sans the buttons & proprietary games) for the same price...

Unless 'you' are the one buying it for yourself it will be people buying it for their kids. Sony simply isn't going to see the numbers/returns for a while, if at all. I mean, other than a grandparent buying it for a grandkid, they're not going to play it, so we can skip that demographic too.

Thus that $50 mill could have gone to dropping the price a bit & getting a few more of those Vitas into some kids hands for a bunch more 'word of mouth' sales... but then who the hell am I?


http://onlyinrussellsworld.blogspot.com

Comment by: ZippyDSM (Feb 15, 2012 18:20)

They could have saved 50 million and put UDM playback and TV out in it....


Until lobbying is a hanging offense I choose anarchy!
Ah modern gaming its like modern film only the watering down of fiction and characters is replaced with shallow and watered down mechanics, gimmicks and shiny-er "people".
http://zippydsmlee.wordpress.com/

Comment by: brockie (Feb 16, 2012 03:49)

Originally posted by ZippyDSM:
They could have saved 50 million and put UDM playback and TV out in it....

Dvd & Blu-Ray Players should come with a VHS Slot as standard & ipods should have a tape deck slot as well.

you need to get a product out there so everyone can see it, so it makes sense to me.

Comment by: ZippyDSM (Feb 16, 2012 04:20)

Originally posted by brockie:
Originally posted by ZippyDSM:
They could have saved 50 million and put UDM playback and TV out in it....

Dvd & Blu-Ray Players should come with a VHS Slot as standard & ipods should have a tape deck slot as well.

you need to get a product out there so everyone can see it, so it makes sense to me.


All in one is better than stand alone. *lick*

Yes they do need too but I would have bought one if they bothered to make it more like the PSP.


Until lobbying is a hanging offense I choose anarchy!
Ah modern gaming its like modern film only the watering down of fiction and characters is replaced with shallow and watered down mechanics, gimmicks and shiny-er "people".
http://zippydsmlee.wordpress.com/

Comment by: llongtheD (Feb 16, 2012 12:48)

Originally posted by LordRuss:
I still think $50 million could have been better spent. Seems to me if your product is of high enough quality, wouldn't the device basically sell itself?


I have to agree with you there, tell that to Geico and Progressive. Yes, they don't sell game consoles, but who else is getting tired of this onslaught of advertising? I guess if you hire the right advertising firm, you can polish a turd.


   

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